Vignette Web Experience Platform
Vignette's Web Experience software gives organizations control over the three most important dimensions of the online experience:
Personal
Organizations that do business online today have to address the growing expectation that "It's All About Me." This first dimension of every great online experience is more than just personalization. Personalization implies a piece of technology. This is about an experience and it requires a lot of technology. When people talk about personalization they ask "Are you talking about content targeting? Do you mean recommendations? Do you mean explicit personalization?" Yes, that and 20 other things that make a person's online experience with an organization feel like it's all about them.
Social
Most organizations need to create an online experience that communicates "I Am Among Friends." By this we mean a couple of things. It's definitely important to be among people you like, you are familiar with, who like you and who you are comfortable interacting with. That's the social aspect of the online experience. But it also refers to people who will listen, people who care what you have to say. Vignette provides a first-class heavyweight backbone for user-generated content, social interaction, teaming and collaboration.
Multichannel
Today organizations need to deliver types of content that didn't even exist a few years ago, to devices that weren't invented, to audiences that sometimes number in the hundreds of millions of people. This "Anything, Anytime, Anywhere" dimension of the Web is a huge problem for many organizations. In part this is about the mobile experience. Because of the flexibility at the heart of its architecture, content types that haven't been thought of yet and mobile devices that haven't been invented yet are not a problem for the Vignette Platform. For some organizations this is about content like video, podcasts, Flash and so on. The Platform includes components for managing and manipulating rich media. And in part, this is about performance and scale. Our customers know that they have two seconds before a visitor decides that, as good as the experience might have been, they are moving on. Vignette's Platform makes the Web experience many times faster.
The Foundation
Delivering online experiences with rich personal, social, and multichannel qualities requires a strong technology foundation. Vignette's Platform is built on technologies that power some of the world's largest and most prominent Web brands. The platform is based on industry standards and it is architected to coexist with and leverage an organization's existing IT investments.
