Leading Financial Institutions Bank on Vignette
Independent research firm suggests financial services companies will increase investment in Web presence in 2006
AUSTIN, Texas (27. Juni 2006)
Wachovia Bank and Skipton Building Society are leveraging Vignette, a leading provider of enterprise content management solutions, to deliver custom content to customers and financial advisors worldwide. Vignette’s ECM solutions, which include Next-Generation Web Presence, Imaging and Workflow and Collaborative Document and Records Management, are currently deployed at more than 250 financial institutions worldwide including half of the Global 100 financial services companies.
A recent Forrester Research report suggests financial institutions will increase their Web investment in 2006. “To accommodate their growing online constituencies, we expect financial services firms to increase their investments in online capabilities — as well as in cross channel interactions that include the Web,” writes Bruce Temkin, research director at Forrester Research in a recent Forrester report titled ‘Trends 2006: Retail Financial Services (February 2006).’ “Look for banks to beef up their online sales and marketing efforts, for insurance companies to improve the usability of their sites, and for full-service brokerages to try to catch up with the demands of affluent customers.”
Vignette is helping Wachovia Bank deliver a more personalized, interactive experience for its 4.3 million online customers. Its public-facing Web site, Wachovia.com, was recently named the best overall customer experience for banking prospects by Keynote Systems, a leader in online performance management services.
“Wachovia customers and prospects visit Wachovia.com for many reasons. They access their accounts and initiate transactions, research Wachovia’s wide range of product and service offerings, request customer support, locate our physical locations, apply for jobs and learn about Wachovia as an investment,” said Jason Ward, Interactive Design Group Director, eCommerce division at Wachovia Bank. “Vignette provides the window through which our online customers view Wachovia. Their flexible, scalable content management software enables us to easily update our Web site’s look and feel and provide more targeted messaging to prospects and customers, all while maintaining consistency across our brands.”
Skipton Building Society, a leading financial services company based in the U.K., is using Vignette to automate content-intensive business processes and enhance their customer service. Since deploying Vignette, the Building Society has dramatically reduced the amount of paper-based documents such as application forms, letters, and faxes. Digitizing these documents gives financial advisors instant intranet access to customer records and transaction history, allowing them to provide greater levels of service.
“Financial services organizations face content management challenges both internally and externally from reducing paper-based processes and maintaining records to increasing their Web investment in order to attract and retain customers,” said Larry Warnock, chief marketing officer at Vignette. “Providing world-class ECM solutions that directly address these challenges is the reason Vignette is able to continue its momentum in the financial services industry.”
Additional Vignette financial services customers include American Express, ACE International, Barclays Capital, H&R Block, JPMorganChase, ING, Natexis Banques Populaires, Synovus and Wells Fargo.