Cathay Pacific
Managing a Complex Web of Multiple Channels with Vignette
- Industry: Airline
- Technology: Vignette Content Management
- Live Sites: www.cathaypacific.com, www.cxholidays.com, www.cxagents.com
As a leading global airline reaching over 50 destinations worldwide and carrying over a million passengers a month, Hong Kong-based Cathay Pacific is one of the most advanced airlines with the youngest fleet of aircrafts in the world. It has well-established reputation for embracing new online technologies and has always been on the forefront of e-commerce.
The Challenge
Cathay Pacific wanted to extend the great success of its customer relationship management methodology to its internal staff management, empowering its employees to work smarter with easier to access to vital work information.
The Goal
In order to garner as much value as possible from both customer- and employee-centric information, a sophisticated architecture platform was needed that could integrate and deliver a number of data and application components in a seamless manner.
The Solution
Vignette’s Content Management technology was chosen as a core component of the new online “Business-to-Employee” project because it could provide content management and personalization across multiple commercial and internal channels.
The Results
Several years later and with numerous e-business awards under its belt, Cathay Pacific has met its e-business goal and continues to set the pace in Asia. With the Vignette solution in place, Cathay Pacific enjoys:
- Real-time, automated content update and distribution across multiple channels
- Sharing of information using one database
- Localization by nation and language while maintaining brand consistency
Full Story
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Customer Story: Cathay Pacific |