Telecom New Zealand
Improves Content Management and Online Marketing and Delivers Personalized Content with Vignette
- Industry: Telcom
- Technology: Vignette Content Management
Telecom New Zealand is New Zealand's major telecommunications provider and online company. It offers a full range of Internet, data, mobile and fixed calling services for corporate, business and residential customers. Telecom New Zealand operates one of the most advanced national telecommunications networks in the world, with 99 per cent of access lines connected to digital exchanges. The company's local network reaches almost every citizen and its cellular network covers approximately 95 per cent of the population. Telecom New Zealand also provides ADSL (broadband) access via its JetStream product.
The Challenge
Telecom New Zealand's online catalogue engine lacked the scalability to support growing content management and functionality requirements for the site.
The Solution
Vignette offered Telecom New Zealand a solution that would make faster and more manageable Web site content delivery possible. The solution delivered improvement in content management, more consistent user experience and an improved Web site to drive marketing campaigns.
The Results
Following the implementation of Vignette, Telecom New Zealand's site traffic increased by 115 percent. The company attributes this growth to the accessibility of smart, active content and the improved user experience made possible by Vignette.
The Vignette solution provides Telecom New Zealand with:
- Simple control over the company's broad and complex content
- The ability to run segment-focused marketing campaigns
- Time and cost savings in site development to support marketing campaigns
- The ability to develop one-on-one relationships with customers via a highly personalized experience.
Full Story
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Customer Story: Telecom New Zealand |