Vignette Video Drives Richer Web Experiences
New products help organizations shift to video-centric Web
AUSTIN, Texas (June 10, 2008)
Vignette (NASDAQ: VIGN), a worldwide leader in Web experience management and delivery, today announced new video products that help organizations deliver an immersive, video-centric Web experience. Vignette Video Services and the latest release of Vignette's Rich Media Services allow organizations to streamline video management and make it a central part of their overall Web strategy. The new services are designed to increase viewer time spent on site, improve customer engagement and drive revenues using video as a significant source of site content.
Vignette Rich Media Services now includes a video module that integrates with Vignette Content Management, enabling organizations to manage the workflow and publishing of video and all other Web content from one interface. Vignette Video Services is a hosted video management solution that provides capabilities to upload, transcode and manage and deliver video. Both products leverage the same core video processing platform and include a media player that offers the ability to tag and share any segment of a video. The Flash-based player can be embedded on any site. Vignette is also working on future capabilities to provide Web publishers with a "heat map" that identifies the most watched parts of a video.
"Vignette Video Services delivers an easy to use interface that expands our content offerings and exposes our print and online brands to new consumers," said Tim Bradbury, president of American City Business Journals (ACBJ) New Media, the largest publisher of metropolitan business newspapers in the U.S. "We can now link relevant news items, company profiles and industry topics to any bizjournals.com video. Having the opportunity for our traditional news content to be automatically coupled with our growing array of video content provides an engaging experience for our users."
These new products provide Vignette with a number of significant market differentiators including unique insight and analysis into user viewing patterns and video segment tagging and sharing. Video is now integrated into Vignette Content Management, allowing video assets to use the same authorization and security model, share advanced metadata and participate in the same workflow and publishing model as other Web content. Additionally the videos can be delivered to any Web site via Vignette's embedded Flash player, through a content delivery network or directly from Vignette Video servers.
According to a Yankee Group study, viewers watched about 2.5 hours of online video per month in 2007, a 56 percent increase from 2006. "Enterprises are experimenting with and beginning to implement online video initiatives to expand their reach and appeal to customers," said Sharon Ballard, senior analyst at YankeeGroup. "Enterprises that implement Vignette's Video and Rich Media Services offering will be able to manage their content, including video, from a single consolidated interface. By leveraging Vignette's expanded media and video offering, enterprises will have the opportunity to create internal operational efficiencies as well as create a better customer experience.."
"Video is no longer a nice to have component to a Web site but a must have for organizations that want to increase traffic and connect with their constituents through engaging content," said Dave Dutch, senior vice president of products and marketing at Vignette. "Vignette's video products deliver these capabilities on top of a scalable and reliable enterprise-class Web experience platform."