Telefónica
Portal Collaboration and Management at Telefónica
- Industry: Telecom
- Technology: Vignette Portal, Vignette Collaboration
Telefónica is the largest Spanish telecom provider. Within its mobile business unit, Telefónica Móviles, the Value-Added Services Department (VASD) is responsible for carrying out all studies focusing on the operation and engineering services for this rapidly growing market segment.
The Challenge
The main challenge was to put a content management model in place that utilized a single data repository, enabling staff in different departments to work collaboratively in real time. The information generated by the VASD provides the basis for developing future mobile services, and the documents produced by the team go through a series of revisions from the time they are created until the final approval stage. The incumbent document tool led to situations in which documents were dispersed into different repositories or network units, or even on the hard drives of users' PCs. This situation was riddled with drawbacks: the system was filled with duplicate documents and multiple obsolete versions; the search functionality was minimal and hard to use; and documents could not always be found when needed.
The Goal
A new content management model needed to be created with a single system for centralized management and a single document repository to prevent ineffective duplications. It also needed to provide maximum ease-of-use and successful search results, as well as enabling collaborative work in real time.
The Solution
Vignette Portal and Vignette Collaboration
After designing the model and taking a look at the different tools on the market, the Telefónica Móviles VASD opted to implement Vignette Collaboration and Vignette Portal with the aim of developing the ideal environment in which to pursue its mission. One of the most important factors was the extensive range of functionalities that Vignette tools provide for managing group work and workflows. As was the significant reduction in time needed to find, recover, process and manage the documents generated, which translates into a dramatic increase in user productivity. Of the tools analyzed, Vignette Collaboration was the most functional, the simplest and the most transparent for administrators and users. The Vignette tool offered the greatest ease-of-use for end-users. Other tools required different levels of programming, which over the long term did not favor usability. Vignette Portal also enables users to personalize their environment and find relevant documents using a powerful built-in search engine.
The Results
By choosing the right model, implementing Vignette tools, and assigning a manager to oversee the process, the Telefónica Móviles VASD ensured unqualified success and major operational improvements. The project has laid the groundwork for more effective knowledge management. Ultimately, this helps generate and transform knowledge within the organization and provides a solid foundation for its continued success in the future.
Vignette exemplifies how ICT can improve productivity in companies. The firm responds to the real functional needs of companies in relation to documentation by focusing on usability and increased performance rather than just technology.
Full Story
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Customer Story: Telefónica |
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Caso de éxito: Telefónica |