Today's experienced Web users expect a more engaging online experience. And engaging sites can foster communities, encourage collaboration, increase customer loyalty, and drive increased revenue.
Give your Web visitors a voice. With Vignette Community Applications, organizations can quickly and easily add Web 2.0 features to their properties and create compelling sites and social microsites that enable communities and effectively launch a brand, product or campaign.
Inside your business. Organizations can leverage blogs, wikis or forums to solicit feedback from users throughout each phase of a product lifecycle.
Help customers help themselves. Adding peer support can dramatically improve customer care. Implementing a customer care forum, for example, allows peers to help each other solve problems, often faster than the organization normally can respond.
Increase brick & mortar business. Positive word of mouth is contagious. Let visitors to your Web site help increase your visibility and brand awareness.
In addition to common Web 2.0 features, Vignette Community Applications enables social networking, idea management, event/calendar management, and video, photo and podcast sharing on any Web property. Add all of these Web 2.0 features together and you can create a rich social microsite to encourage your visitors to return to your site again and again.
Blogs. Establish an easy-to-moderate online channel of communication with your audiences that gives you an informal way to connect with them and enables them to participate in more informal conversations with each other.
Wikis. Modular and configurable, wikis provide a means to aggregate audience knowledge. Wikis provide a dynamic and friendly mechanism in support of self-service and peer-to-peer sharing which yields valuable information.
Forums. Forums provide yet another bi-directional avenue for audience participation, edification and contribution. Forums often identify influential leaders and subject matter experts who can be of benefit to your organization both within the forum context and elsewhere.
Moderation. Protect the quality of content on your site and your brand with easy-to-use dashboards that let you approve or reject user-generated content.
Social microsite. Easily create compelling social microsites. Adaptable templates give you the flexibility to combine the necessary features to meet your specific goals, such as launching a brand, product or campaign. In addition to common Web 2.0 features, the social microsite capabilities include:
Vignette Community Applications can be deployed into virtually any Web environment and is a part of Vignette's integrated, enterprise Social Media Solution. A unified framework supporting all of these products allows organizations to deploy or enhance new capabilities as they are required. The entire solution relies on a single, simplified management and maintenance infrastructure.
Blogs, Wikis and Forums enable engaging and social Web experiences.
