Vignette Solutions for Communications, Media and Entertainment
Benefits
Vignette Media is the first completely integrated content, rich media, and video management solution designed specifically with the business needs of communications, media and entertainment companies in mind. Vignette Media allows professionals to add and manage rich media and video editorial, promotional and marketing assets to their Web experience in an easy, relevant and engaging way through a single user interface; a single solution for all online content needs.
Vignette solutions allow companies in the communications, media and entertainment industries to:
- Develop new business models and monetize digital assets with an integrated digital publishing platform
- Deliver engaging, multimedia, multi-channel customer experiences and build online communities
- Improve productivity and reduce operational costs
Challenges
Print and digital media, communications and entertainment companies are realizing the value and the opportunity of monetizing their content online. The challenge is building a multi-channel, scalable digital platform that empowers the business to manage, promote, monetize and deliver rich media digital assets.
Solutions
Vignette helps communications, media and entertainment companies develop Web properties that deliver engaging user experiences and monetize digital assets, enabling new business models and increasing profitability. Only Vignette offers true Web 2.0 multi-channel interaction capabilities to deliver the customer experience that matters and a commitment to the industry made evident by a dedicated team and a platform designed specifically for the unique needs of these organizations. Vignette solutions for communications, media and entertainment companies include:
Digital Publishing Platform
Vignette Media is a complete content, rich media and video management solution that allows communications, media and entertainment companies to improve revenue, traffic and consumer engagement by empowering them to sell digital assets for transactional revenue and to deliver a content experience to generate advertising revenue. With Vignette media organizations can build a strategic media platform to deliver multiple initiatives rapidly and cost effectively.
Customers who are looking to create a more robust, engaging Web experience will benefit from using Vignette Media to meet these business needs:
- Digital Storefronts—Create Web and mobile storefronts to sell digital assets and generate transactional revenue through downloads and rentals.
- Video On Demand (VOD) platforms and Internet TV portals—Leverage existing catalog of video assets to generate incremental revenue through transactions or advertising revenue.
- Online game or entertainment experiences—Create online gaming experiences and drive revenue from Web advertising and micro-transactions.
- Infotainment and content Web sites—Deliver a rich and engaging experience to consumers to increase customer retention and engagement.
- User-generated content and media portals—Create a community around your content to increase return visits, session times and advertising revenue.
Every aspect of Vignette Media was designed to empower the media manager. Vignette Media provides tailored content types to manage editorial, marketing and promotional content. The specialized workspaces and workflows follow common processes for popular content types used within these industries.
Employee Intranet
Increase productivity, information sharing, and business agility and enable expertise location with Vignette's leading portal and collaboration technologies that feature advanced knowledge management, Web 2.0, collaboration, video, and personalization and search technologies.
Social Media
Vignette enables utility companies to build online communities, connect directly with users and encourage online interaction with comments, ratings, tags, blogs, wikis, forums, video and recommendations.